the cute store for babies!

Miscellaneous

Puddle Jumper
Amp up the fun for kids in the water with Puddle Jumper! This US Coast Guard-approved life jacket can be used instead of a Type III PFD to help keep your child safe while they play in the water. The premium construction is made from durable nylon to last season after season. And with the fun character on the front, your child will never want to take off their life jacket. Whether they’re at the pool, the beach or on a boat, your child will be able to move and swim freely, and they’ll get a confidence boost if they are learning how to swim. The adjustable buckle on the back makes it easy to get your little one in and out of the life jacket, and ensures a secure fit during all the fun.
R299.00 – R399.00

Wishlist

Product added! Browse

The product is already in the wishlist! Browse

Compare
Select options
Quick view
My Kids Magnetic Boards – All About Today!
All About Today Weather and Calendar Magnetic Board – Children can learn the concept of days, dates, months, weather and seasons in a playful way.
~~R285.00~~ R215.00

Wishlist

Product added! Browse

The product is already in the wishlist! Browse

Compare
Select options
Quick view
My Kids Magnetic Boards – All About Learning
My Kids Magnet™ Interactive Learning Boards are fun magnetic games for children to develop eye and hand co-ordination. It aims to entertain children but also brainstorming their creativity and learn different criteria through alphabets, vocabularies, concept of time, weather, planning, calculation, and many many more.
~~R285.00~~ R215.00

Wishlist

Product added! Browse

The product is already in the wishlist! Browse

Compare
Select options
Quick view
My Kids Magnetic Boards- I Can Do It Star Chart
I Can Do It! Magnetic Reward Chart is a simple and easy-to-use tool. Children can monitor themselves independently. The more stars they get, the quicker they can get a reward from parents.
~~R285.00~~ R230.00

Wishlist

Product added! Browse

The product is already in the wishlist! Browse

Compare
Add to cart
Quick view
Animal Door-Stopper
Cute animal designs that are so easy to use. Stops toddlers trapping fingers in doors and prevents slamming of doors when your baby is sleeping. #neverwakeasleepingbaby
R25.00

Wishlist

Product added! Browse

The product is already in the wishlist! Browse

Compare
Select options
Quick view
Kids Original EMOJI Masks
Comfortable and Breathable Masks for Kids in TWO SIZES!

Size:
S/M: 3-6yrs 16cm x 11 cm
M/L: 7-12yrs 18cm x 13cm
R49.00

Wishlist

Product added! Browse

The product is already in the wishlist! Browse

Compare
Select options
Quick view
Sold Out
My First Numbers Domino Set
SAVE!!! WAS R299, NOW ONLY R149!

My First Numbers Domino Set includes 28 double-sided dominoes and a My First Numbers board book in a colorful carry-along case. It is the perfect way to introduce your toddler to numbers and counting.

With pictures on one side and dots on the other, these chunky dominoes can be used to play both traditional and picture dominoes. This fun, family game is a great way to help your child develop counting and number recognition skills. You can reinforce their learning by sharing the adorably illustrated My First Numbers Book together, which has lots of colorful things to count.

~~R299.00~~ R149.00

Wishlist

Product added! Browse

The product is already in the wishlist! Browse

Compare

Quick view
New Hot
My First Easel
My first Easel is a double side Kids Easel and now, thanks to MOM'S MONDAY MADNESS, its yours at a MAD price!

What you get:
The colorful wooden framed and double sided easel contains a magnetic white board on one side and an easy to wipe chalk board on the other.

A full set of 40 magnetic lowercase letters. As easy as A, B, C! These bright and chunky wooden lowercase letters have striking colours and designs. A fun way for your child to learn and develop letter recognition, spelling and word building skills. Letters are thick and chunky for added durability. Also includes a FREE activity guide.

A full set of 25 bright and chunky wooden shapes. With cars, bikes, trucks, planes and more. All these items can be placed on the fridge or the easel for hours of fun and learning. Also includes a FREE activity guide.

Dimensions: 41cm x 80cm
~~R800.00~~ R600.00

Wishlist

Product added! Browse

The product is already in the wishlist! Browse

Compare
Add to cart
Quick view
Sold Out
Adventure Rug
Are you ready for an ADVENTURE? Lets go for a joy ride!

Our sensational Adventure Rug has become a real favourite amongst interior design savvy parents. Long and narrow, this stunning playmat features a handprinted winding black road, with mountains, bears, trees, mushrooms, and vehicles to be found along the way. What an adventure! You can also add in 5 wooden Cars!
R500.00 – R800.00

Wishlist

Product added! Browse

The product is already in the wishlist! Browse

Compare

Quick view
Sugarlump and the Unicorn Book and Toy Gift Set (Julia Donaldson/Lydia Monks
Sugarlump and the Unicorn Book and Toy Gift Set is the perfect Christmas present for unicorn lovers everywhere! When Sugarlump the rocking horse longs to see the world, a magical unicorn with a silver horn and sparkling blue eyes grants his wish and turns him into a real horse. But after trotting around the farm, galloping around a racetrack and even dancing at the circus, Sugarlump learns to be careful what he wishes for. Luckily the unicorn has one more wish to grant . . . Enjoy this delightful rhyming adventure from the stellar picture book partnership of Julia Donaldson and Lydia Monks, creators of What the Ladybird Heard, with this magical book and toy gift set. Included is a mini gift hardback edition of the bestselling picture book, Sugarlump and the Unicorn, with a gorgeously glittery cover and a soft toy based on the unicorn from the book – great to cuddle whilst reading!
~~R289.00~~ R159.00

Wishlist

Product added! Browse

The product is already in the wishlist! Browse

Compare
Add to cart
Quick view
Matchstick Monkey – Original Teething Toy
Fun, flexible and the perfect size for tiny hands, your little ones can chew to their heart’s content whilst getting right to the source of the pain. Matchstick Monkey’s textured bumps help teething gels get to the right spots, no fingers needed.

Our Original Teething Toys come in these fun colours!
R189.00

Wishlist

Product added! Browse

The product is already in the wishlist! Browse

Compare
Select options
Quick view
EXPLORA 360 HANDLED CUP
Explora Easi Flow 360 Handled.

The spill-free cup made for toddlers. Works just like any open cup but stops spills in their tracks.

Features:

– The easiest 360° cup to use ever.
– No spills – all round mess free.
– Drink from anywhere around the edge.
– One-piece easy-clean valve, no fiddly or small parts to fit.
– No spout design supports oral development and big-kid drinking skills.
– Handy travel cap keeps things clean and dry on the go.
– Available in two sizes: 200ml with handles and 250ml tumbler.
R149.00

Wishlist

Product added! Browse

The product is already in the wishlist! Browse

Compare
Select options
Quick view
My Kids Magnetic Boards – Weekly Timetable Chart
Weekly Timetable Magnetic Educational Planning Chart helps kids plan their week ahead with cute and colourful magnets on a magnetic board. A handy and useful planning tool for children and parents.
~~R285.00~~ R215.00

Wishlist

Product added! Browse

The product is already in the wishlist! Browse

Compare
Add to cart
Quick view
EXPLORA 360 BEAKER
Explora Easi Flow 360 Beaker Cup.

The spill-free cup made for toddlers. Works just like any open cup but stops spills in their tracks.

Features:

– The easiest 360° cup to use ever.
– No spills – all round mess free.
– Drink from anywhere around the edge.
– One-piece easy-clean valve, no fiddly or small parts to fit.
– No spout design supports oral development and big-kid drinking skills.
– Handy travel cap keeps things clean and dry on the go.
– Available in two sizes: 200ml with handles and 250ml tumbler.
R149.00

Wishlist

Product added! Browse

The product is already in the wishlist! Browse

Compare
Select options
Quick view
Priddy Let’s Pretend: Race Driver and Play Shop
The Let’s Pretend Play Sets come with sturdy, card play and puzzle pieces, which can either be matched to the spaces on the book pages, or used for independent play. Helps to stimulate imagination and encourage interactive play whilst developing hand-eye coordination skills.
~~R199.00~~ R129.00

Wishlist

Product added! Browse

The product is already in the wishlist! Browse

Compare
Select options
Quick view
EXPLORA NO KNOCK CUPS – Small
Knock-proof. Bump-proof. Ooops-proof. The open top cup that won’t knock over.

Features:

– Toddler-proof open cup that won’t knock over – especially designed for kids.
– Resists accidental knocks to prevent mealtime spills and endless clean ups.
– Special base powered by CleverGrip™ technology grips to any smooth surface but lifts up easily.
– Encourages open-cup drinking without the mess.
– Dentists recommend open cups to support healthy oral and speech development.
– Ideal for mess free mealtimes.
– Available in 2 sizes 190ml and 300ml.
– BPA Free.
R159.00

Wishlist

Product added! Browse

The product is already in the wishlist! Browse

Compare
Select options
Quick view

An empty cart

An empty cart

Miscellaneous

Puddle Jumper

My Kids Magnetic Boards – All About Today!

My Kids Magnetic Boards – All About Learning

My Kids Magnetic Boards- I Can Do It Star Chart

Animal Door-Stopper

Kids Original EMOJI Masks

My First Numbers Domino Set

My First Easel

Adventure Rug

Sugarlump and the Unicorn Book and Toy Gift Set (Julia Donaldson/Lydia Monks

Matchstick Monkey – Original Teething Toy

EXPLORA 360 HANDLED CUP

My Kids Magnetic Boards – Weekly Timetable Chart

EXPLORA 360 BEAKER

Priddy Let’s Pretend: Race Driver and Play Shop

EXPLORA NO KNOCK CUPS – Small