the cute store for babies!

Babies store

Charley’s Book Club: 0 – 24 months
There is no App to replace a lap!

WELCOME TO CHARLEY’S BOOK CLUB!

The importance of reading to children is stressed by every educational organization. Hearing words helps to build a rich network of words in a baby’s brain. Kids whose parents frequently read to them know more words by age 2 than children who have not been read to. By reading to your baby, they will improve language skills by imitating sounds, recognizing pictures, and learning words.

Each parcel arrives with two books that have have been carefully chosen by childhood Experts to ensure they are receiving appropriate content. The books are split into two categories; reading and special. The first book is chosen to allow parents to engage and read a story to your baby. the second is more educational or activity based.

Our system is super smart and moves your child through the age categories as he or she ages. You will not be stuck in one age category for the entire subscription.
From: R159.00 / month for 12 months

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Charley’s Subscription Box 6 – 12 months
At this age, you will be noticing big changes in your little one. Being halfway (and more) through their first year of life brings on many changes and growth. Your baby is getting more interested in the world around it and soon, being mobile will become a reality! In this box, we push towards fine motor skills and object permanence, understanding cause and effect, visual skills, and language development.

Our system is super smart and moves your child through the age categories as he or she ages. You will not be stuck in one age category for the entire subscription.

*A typical Charley’s Box contains 4-7 products as per the example image.
From: R369.00 / month for 12 months

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Charley’s Subscription Box 3 – 6 months
Your baby is starting to lift its head and develop the senses of sight, hearing and smell. Your baby will recognize your voice, differentiate sounds and difference in colours, smiling and following moving objects. In this box we provide essentials for continued stimulation of colours and objects through books, gripping toys and musical instruments. Your baby may be moving onto solid foods during this period and we have perfect supportive transitional products for this time.

Our system is super smart and moves your child through the age categories as he or she ages. You will not be stuck in one age category for the entire subscription.

*A typical Charley’s Box contains 4-7 products as per the example image.
From: R369.00 / month for 12 months

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Charley’s Subscription Box 0-3 months
Your baby is brand new, Congrats! At this stage all you’ll want to do is snuggle and snuggle a lot! This time is very important to start encouraging your baby to learn about the senses and pushing towards tummy time. You may not realise that your baby is developing from day one and you need to spend time reading, encourage gripping of items and hand eye coordination. In this box, we provide items to assist you in educating your baby to grow and develop.

Our system is super smart and moves your child through the age categories as he or she ages. You will not be stuck in one age category for the entire subscription.

*A typical Charley’s Box contains 4-7 products as per the example image.

From: R369.00 / month for 12 months

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Charley’s Book Club: 2 – 4 years
There is no App to replace a lap!

WELCOME TO CHARLEY’S BOOK CLUB!

Books for children are our first introduction to the art of storytelling. Reading to children helps develop imagination, listening skills, and a lifelong love of books. … When you read to kids, you are spending quality time just for the two of you.

Each parcel arrives with two books that have have been carefully chosen by childhood Experts to ensure they are receiving appropriate content. The books are split into two categories; reading and special. The first book is chosen to allow parents to engage and read a story to your baby. the second is more educational or activity based.

Our system is super smart and moves your child through the age categories as he or she ages. You will not be stuck in one age category for the entire subscription.
From: R159.00 / month for 12 months

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Charley’s Subscription Box 12 – 24 months
Your baby has been promoted to toddler! Your little busy bee is interacting with the world and learning new things every day. At this stage, your baby is playing games, understanding instructions, walking around (Oh my Gosh) and even beginning to talk! In this box we provide items to encourage play, walking and talking. We push towards the developmental areas of object manipulation, orientation skills, visual sensory stimulation, sustained attention, socialization and memory development.

Our system is super smart and moves your child through the age categories as he or she ages. You will not be stuck in one age category for the entire subscription.

*A typical Charley’s Box contains 4-7 products as per the example image.
From: R369.00 / month for 12 months

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Peppa Pig Cutlery Set
Its your favourite Piggy Family!
Each set has a Peppa Pig cartoon character design which is oh so cute!
~~R169.00~~ R129.00

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Felt Boards
Grey, Black or White, felt board with a solid, wooden oak frame and hanging clip.

Each letter board comes with 335 plastic, white (Black letters for the White board) letters, numbers, emojis as well as a drawstring fabric bag to keep your letters safe and solid wooden easel.

Size: 25.4 cm x 25.4 cm
~~R500.00~~ R450.00

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R500 Birth Box
Charley’s birth box is the perfect gift for a new born! This box will include age and gender specific or neutral baby essentials of the finest quality. From playtime to bedtime, Charley has you covered! The value of this beautifully packed box exceeds R830!

Contents:
Kikki & Frankie Wooden Plaque
Jelly Cat Bunny
Muslin Blanket
Kippins Rattle Teether
Viga Wooden Rattle / Book
R500.00

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Peppa Pig Wheat Straw Tableware Kid Plate Set
Make Meal time FUN time!

Our Peppa and George Pig meal set is going to delight your little one at meal time!
~~R199.00~~ R129.00

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Puddle Jumper
Amp up the fun for kids in the water with Puddle Jumper! This US Coast Guard-approved life jacket can be used instead of a Type III PFD to help keep your child safe while they play in the water. The premium construction is made from durable nylon to last season after season. And with the fun character on the front, your child will never want to take off their life jacket. Whether they’re at the pool, the beach or on a boat, your child will be able to move and swim freely, and they’ll get a confidence boost if they are learning how to swim. The adjustable buckle on the back makes it easy to get your little one in and out of the life jacket, and ensures a secure fit during all the fun.
R299.00 – R399.00

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Charley’s Baking Box
A Dash of Delicious!

A Heaped Spoon of Learning!

A Pinch of Fun!

A Cup full of Love and Quality Time!

Welcome to Charley’s Baking Box! Let’s get our hands messy and our tummies full!

Each Box Contains new and different content:
- Two Recipe Cards with Clear Instructions (One Naughty, One Nice)
- Dry Ingredients – Pre-measured for your convenience
- Special Utensils and Supplies (If Required)
- Decorations
- LOVE! ♥
*Products may differ from images subject to stock availability.
From: R269.00 / month
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Nuovo – Knot Cot Bumper
This gorgeous 2m Nuovo Knot Cot Bumper makes a fashion statement while protecting your baby at the same time. The bumper prevents your baby from getting stuck between the cot’s spindles as well as it protects their little hands and feet from getting hit and bruised against the hard cot. The unique design also lends itself to other uses. It can be knotted around and used as a comfy cushion or it can be tucked under your toddler’s sheet to prevent them from rolling off the side of the bed.

Scroll down for more features
~~R450.00~~ R295.00

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Charley’s Gardening Box
You’re Gonna DIG this!

Welcome to Charley’s Gardening Box! The benefits of gardening are immense, From balconies to large scale gardens, Our Gardening Box has you covered each month!

Working together on your garden with your children is togetherness time. You build bonds with children and create memories from your experiences in the garden. While your children are learning a lifelong love of growing things, you are learning more about your children—how they think, what they like and dislike and how capable they really are. Your plants can create a beautiful environment, whether they are in a garden, a raised bed or a pot, and you and your children will enjoy every stage of the process.

Each Box Contains:
- Soil Food
- Seeds (Plant/Veg/Fruit) – Always Seasonal
- A Groweeze
- Informative reading material with fun and games (Age Appropriate)
- SURPRISES!
*Products may differ from images subject to stock availability.
From: R249.00 / month for 12 months
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My Kids Magnetic Boards – All About Learning
My Kids Magnet™ Interactive Learning Boards are fun magnetic games for children to develop eye and hand co-ordination. It aims to entertain children but also brainstorming their creativity and learn different criteria through alphabets, vocabularies, concept of time, weather, planning, calculation, and many many more.
~~R285.00~~ R215.00

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GroBag 2.5 TOG
Grobag is the no. 1 baby sleep bag and leads the market in product safety and quality standards. The Grobag provides a safer, easier to use alternative to lose sheets and blankets offering a much better night’s sleep. Grobags take confusion away, meaning quality sleep for parents too as the soft fabric, accurate togs and sizing, and clear guidance keep babies safe and comfortable through the night.
Grobag is the only product recommended by The Lullaby Trust, the UK’s leading safe sleep charity. Safety features include double shoulder poppers, zip click covers, secret seams and chin guards to prevent rubbing. No other baby sleep bags offer the same quality, choice, and durability.
R679.00 – R799.00

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Babies store

Charley’s Book Club: 0 – 24 months

Charley’s Subscription Box 6 – 12 months

Charley’s Subscription Box 3 – 6 months

Charley’s Subscription Box 0-3 months

Charley’s Book Club: 2 – 4 years

Charley’s Subscription Box 12 – 24 months

Peppa Pig Cutlery Set

Felt Boards

R500 Birth Box

Peppa Pig Wheat Straw Tableware Kid Plate Set

Puddle Jumper

Charley’s Baking Box

Nuovo – Knot Cot Bumper

Charley’s Gardening Box

My Kids Magnetic Boards – All About Learning

GroBag 2.5 TOG