the cute store for babies!

Babies store

Charley’s Subscription Box 6 – 12 months
At this age, you will be noticing big changes in your little one. Being halfway (and more) through their first year of life brings on many changes and growth. Your baby is getting more interested in the world around it and soon, being mobile will become a reality! In this box, we push towards fine motor skills and object permanence, understanding cause and effect, visual skills, and language development.

Our system is super smart and moves your child through the age categories as he or she ages. You will not be stuck in one age category for the entire subscription.

*A typical Charley’s Box contains 5-7 products as per the example image.
From: R359.00 / month for 12 months

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Charley’s Book Club: 0 – 24 months
There is no App to replace a lap!

WELCOME TO CHARLEY’S BOOK CLUB!

The importance of reading to children is stressed by every educational organization. Hearing words helps to build a rich network of words in a baby’s brain. Kids whose parents frequently read to them know more words by age 2 than children who have not been read to. By reading to your baby, they will improve language skills by imitating sounds, recognizing pictures, and learning words.

Each parcel arrives with two books that have have been carefully chosen by childhood Experts to ensure they are receiving appropriate content. The books are split into two categories; reading and special. The first book is chosen to allow parents to engage and read a story to your baby. the second is more educational or activity based.

Our system is super smart and moves your child through the age categories as he or she ages. You will not be stuck in one age category for the entire subscription.
From: R159.00 / month for 12 months

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Charley’s Subscription Box 3 – 6 months
Your baby is starting to lift its head and develop the senses of sight, hearing and smell. Your baby will recognize your voice, differentiate sounds and difference in colours, smiling and following moving objects. In this box we provide essentials for continued stimulation of colours and objects through books, gripping toys and musical instruments. Your baby may be moving onto solid foods during this period and we have perfect supportive transitional products for this time.

Our system is super smart and moves your child through the age categories as he or she ages. You will not be stuck in one age category for the entire subscription.

*A typical Charley’s Box contains 5-7 products as per the example image.
From: R359.00 / month for 12 months

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Charley’s Subscription Box 0-3 months
Your baby is brand new, Congrats! At this stage all you’ll want to do is snuggle and snuggle a lot! This time is very important to start encouraging your baby to learn about the senses and pushing towards tummy time. You may not realise that your baby is developing from day one and you need to spend time reading, encourage gripping of items and hand eye coordination. In this box, we provide items to assist you in educating your baby to grow and develop.

Our system is super smart and moves your child through the age categories as he or she ages. You will not be stuck in one age category for the entire subscription.

*A typical Charley’s Box contains 5-7 products as per the example image.

From: R359.00 / month for 12 months

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Charley’s Subscription Box 12 – 22 months
Your baby has been promoted to toddler! Your little busy bee is interacting with the world and learning new things every day. At this stage, your baby is playing games, understanding instructions, walking around (Oh my Gosh) and even beginning to talk! In this box we provide items to encourage play, walking and talking. We push towards the developmental areas of object manipulation, orientation skills, visual sensory stimulation, sustained attention, socialization and memory development.

Our system is super smart and moves your child through the age categories as he or she ages. You will not be stuck in one age category for the entire subscription.

*A typical Charley’s Box contains 4-7 products as per the example image.
From: R359.00 / month for 12 months

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Charley’s Book Club: 2 – 4 years
There is no App to replace a lap!

WELCOME TO CHARLEY’S BOOK CLUB!

Books for children are our first introduction to the art of storytelling. Reading to children helps develop imagination, listening skills, and a lifelong love of books. … When you read to kids, you are spending quality time just for the two of you.

Each parcel arrives with two books that have have been carefully chosen by childhood Experts to ensure they are receiving appropriate content. The books are split into two categories; reading and special. The first book is chosen to allow parents to engage and read a story to your baby. the second is more educational or activity based.

Our system is super smart and moves your child through the age categories as he or she ages. You will not be stuck in one age category for the entire subscription.
From: R159.00 / month for 12 months

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Felt Boards
Grey, Black or White, felt board with a solid, wooden oak frame and hanging clip.

Each letter board comes with 335 plastic, white (Black letters for the White board) letters, numbers, emojis as well as a drawstring fabric bag to keep your letters safe and solid wooden easel.

Size: 25.4 cm x 25.4 cm
~~R500.00~~ R400.00

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R500 Birth Box
Charley’s birth box is the perfect gift for a new born! This box will include age and gender specific or neutral baby essentials of the finest quality. From playtime to bedtime, Charley has you covered! The value of this beautifully packed box exceeds R750!
R500.00

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Nuovo – Knot Cot Bumper
This gorgeous Nuovo Knot Cot Bumper makes a fashion statement while protecting your baby at the same time. The bumper prevents your baby from getting stuck between the cot’s spindles as well as it protects their little hands and feet from getting hit and bruised against the hard cot. The unique design also lends itself to other uses. It can be knotted around and used as a comfy cushion or it can be tucked under your toddler’s sheet to prevent them from rolling off the side of the bed.

Scroll down for more features
R275.00 – R300.00

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New
Piggy + Bear – Baby Spring Float
Your baby will love to discover the fun of splashing and playing in the water in a SwimWays Baby Spring Float, the best-selling baby float! Our baby floaties have enhanced security features, UPF 50+ sun protection on most models, and cute styles your baby will love. The Baby Spring Float is the only baby pool float with an inner spring around the outside edge for added stability and comfort in the water.
~~R600.00~~ R450.00

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Spill-Proof Cup Cover – Elephant
Cute Silicone Anti-dust Glass Cup Cover Suction Seal Lid Cap Elephant Spill-Proof Cup Cover for Baby and toddler. Soft, non-toxic, heat-resistant, easy clean, spill proof
R65.00

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Puddle Jumper
Amp up the fun for kids in the water with Puddle Jumper! This US Coast Guard-approved life jacket can be used instead of a Type III PFD to help keep your child safe while they play in the water. The premium construction is made from durable nylon to last season after season. And with the fun character on the front, your child will never want to take off their life jacket. Whether they’re at the pool, the beach or on a boat, your child will be able to move and swim freely, and they’ll get a confidence boost if they are learning how to swim. The adjustable buckle on the back makes it easy to get your little one in and out of the life jacket, and ensures a secure fit during all the fun.
R239.00 – R299.00

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My Kids Magnetic Boards- I Can Do It Star Chart
I Can Do It! Magnetic Reward Chart is a simple and easy-to-use tool. Children can monitor themselves independently. The more stars they get, the quicker they can get a reward from parents.
R285.00

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Animal Door-Stopper
Cute animal designs that are so easy to use. Stops toddlers trapping fingers in doors and prevents slamming of doors when your baby is sleeping. #neverwakeasleepingbaby
R25.00

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R1000 Birth Box
Charley’s birth box is the perfect gift for a new born! This box will include age and gender specific or neutral baby essentials of the finest quality. From playtime to bedtime, Charley has you covered! The value of this beautifully packed box exceeds R1350 and includes delivery!

Rated 5.00 out of 5
R1,000.00

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TOMMEE TIPPEE WEANING BOX
We've teamed up with our favourites Tommee Tippee to bring you and your little one the ultimate Solids Starter Pack. Of course its packed with value (contents worth over R590!)

The box includes:
- Freezer Pots
- Heat Sensing Spoons
- Easy Scoop Bowls
- First Sips Cup
- Roll and Go Bib
- First Teether
R500.00
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Babies store

Charley’s Subscription Box 6 – 12 months

Charley’s Book Club: 0 – 24 months

Charley’s Subscription Box 3 – 6 months

Charley’s Subscription Box 0-3 months

Charley’s Subscription Box 12 – 22 months

Charley’s Book Club: 2 – 4 years

Felt Boards

R500 Birth Box

Nuovo – Knot Cot Bumper

Piggy + Bear – Baby Spring Float

Spill-Proof Cup Cover – Elephant

Puddle Jumper

My Kids Magnetic Boards- I Can Do It Star Chart

Animal Door-Stopper

R1000 Birth Box

TOMMEE TIPPEE WEANING BOX